DI Squared solutions can help organizations optimize sales performance,
sales funnel and sales cycle length, and more.

Sales KPI

Key Performance Indicator (KPI)

A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to evaluate their success at reaching targets. High-level KPIs may focus on the overall performance of the business, while low-level KPIs may focus on processes in departments such as sales, marketing, HR, support and others

Sales KPI

Sales Targets

Are you on track regarding the sales targets? One of your top priority should be to understand if your are on track to reach your planned goals. Is your actual revenue better or worse than your forecasted revienue?

Customer Acquisition Cost

Customer Acquisition Cost (CAC) refers to all cost incurred in signing up a customer. The Goal is to increase customer lifetime value and average revenue per unit, while cutting CAC, to maintain a profitable business.

Average Revenue per Unit

This sales KPI indicates the average customer’s revenue from all your sales. It’s a simple calculation, you take your total monthly (recurring) revenue and divide it by the total amount of customers you have in your roster.

Average Sales Cycle Length

Once you have a sales cycle length baseline, the goal should be to decrease that number, resulting in more sales in a shorter period of time.

Lead-To-Opportunity Ratio

The lead-to-opportunity ratio lets you understand the amount of leads you need to stay on track with your revenue goals. Once you’ve established a baseline ratio, you’ll know how many leads you need to create your target growth, and you’ll have revenue that is predictable.

Opportunity-To-Win Ratio

This sales KPI tells us how effective a sales team or sales manager closes accounts. This metric measures how discussions turn into money in your business. The closer the ratio of opportunity-to-win, the more effective your salespeople are at the later stage of the pipeline. If your team isn’t closing a minimum of 15% of your qualified leads, you might need to rethink your qualifications process.

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